Monday, May 16, 2011

Getting our Message Out

In the world of Media how does a Christian Media organisation/ministry get their message out?

Sounds crazy doesn't it?  Yet we have a great message to get out to people and find ourselves wondering on the "how to" so often. I am no expert but I am willing to learn.  So here's what I've learnt so far:
  • research - find out who is in your "audience" that is your community
  • have great content.  Your content should be timely, truthful and relevant to your "community"
  • research how to take your message out - do you use streaming, Facebook, Twitter, websites and the huge amount of social media as well as the more traditional resources of radio, print and TV?
  • how can you communicate with your "community"
For example if your "community"spends hours on social media such as Facebook and twitter  then that's where your organisation needs to be also.

P eople  Who are you trying to reach?  What are their social activities?
O bjectives  Why is our organisation/ministry doing this?
S trategy  How does our organisation/minitry adapt?
T echnology  What do we use?

Remember Social Media is not "all" but part of getting your organisation/ministry's message out.

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