- research - find out who is in your "audience" that is your community
- have great content. Your content should be timely, truthful and relevant to your "community"
- research how to take your message out - do you use streaming, Facebook, Twitter, websites and the huge amount of social media as well as the more traditional resources of radio, print and TV?
- how can you communicate with your "community"
P eople Who are you trying to reach? What are their social activities?
O bjectives Why is our organisation/ministry doing this?
S trategy How does our organisation/minitry adapt?
T echnology What do we use?
Remember Social Media is not "all" but part of getting your organisation/ministry's message out.