Äugust 2011: The more I learn about Christian Media the recurring theme is still "relationships". Relationships with our listeners, between broadcasters, agencies, groups and Government departments.
Christian media is more than radio. In our sector this term covers an variety of ways to reach out. Social Media is fast gaining ground. There is also radio, TV, film, and print. Whatever way we reach out as part of the Chrsitian Media family, let's not forget about what's important. Relationships. People. Purpose.
Enjoy the experience of being involved in Christian Media. It will change your life!
Sally
Christian Media - certainly more than radio
Experience is teaching me that nothing is normal, everything changes and relationships are extremely important in whatever organisation you are involved in, for me, Christian Media.
Today is Day 2 of the CMA Conference here on the Gold Coast in beautiful Queensland!
What am I learning? Relationships matter. If more than anything else a broadcaster does, relationships matter. Most of us view relationships as "transactional", you know, like buying lunch. You hand your money over and the person serving hands over your food. But that doesn't build trust, respect or understanding, commitment, or genuine care and concern.
Building relationships takes care, time, understanding, commitment and shared experiences. You have to put yourself in the place of being available to understand what the other person is going through. What can I do for this person? How do they need help? How can I help meet their need?
As Broadcasters we need to think about how we relate to our listening audience. Is it transactional or relational? And this extends further than just our work places but into every area of our lives.
As Christian Broadcasters, we want to facilitate the opportunity for people to encounter Jesus Christ. We can't save them, we can't change them, but we can broadcast a message of hope. Don't view your listeners and supporters as transactional, build a relationship with them.
Today is Day 2 of the CMA Conference here on the Gold Coast in beautiful Queensland!
What am I learning? Relationships matter. If more than anything else a broadcaster does, relationships matter. Most of us view relationships as "transactional", you know, like buying lunch. You hand your money over and the person serving hands over your food. But that doesn't build trust, respect or understanding, commitment, or genuine care and concern.
Building relationships takes care, time, understanding, commitment and shared experiences. You have to put yourself in the place of being available to understand what the other person is going through. What can I do for this person? How do they need help? How can I help meet their need?
As Broadcasters we need to think about how we relate to our listening audience. Is it transactional or relational? And this extends further than just our work places but into every area of our lives.
As Christian Broadcasters, we want to facilitate the opportunity for people to encounter Jesus Christ. We can't save them, we can't change them, but we can broadcast a message of hope. Don't view your listeners and supporters as transactional, build a relationship with them.
Relationships - The Core Message
Our Core Message in Christian Media is really about Relationships.
The best relationship we can encourage is a personal and dynamic relationship with Jesus Christ. As those who work in different roles and positions within Christian Media our goal should be to see others grow and fulfill their potential as well as encouraging life growth.
We need to be radical - to know that we can do what we need to do, know our Vision - our Vision statement needs to be transformational. That is everything we do focuses on assisting people to build their relationship with the Lord and fulfill their potential.
Being relational means putting people first. The greatest outcome for any Christian Media organisation is to see
a) people develop a personal relationship with JC
b) grow in their Christian Walk
c) fulfill their God given potential
d) engage in a life process not a program
With those who work in Christian Media Leadership should be encouraging staff and volunteers to grow towards being more Christlike. To assist in this process Leadership should be developing an environment that encourages:
The best relationship we can encourage is a personal and dynamic relationship with Jesus Christ. As those who work in different roles and positions within Christian Media our goal should be to see others grow and fulfill their potential as well as encouraging life growth.
Being relational means putting people first. The greatest outcome for any Christian Media organisation is to see
a) people develop a personal relationship with JC
b) grow in their Christian Walk
c) fulfill their God given potential
d) engage in a life process not a program
With those who work in Christian Media Leadership should be encouraging staff and volunteers to grow towards being more Christlike. To assist in this process Leadership should be developing an environment that encourages:
- prayer
- generosity
- innovation
- volunteering
- relationship building
Sponsorship
Sponsorship. What is it? In the commercial radio world one would say they are 'ads'. Sponsorship is a way Community media organisations can raise funds and one way for local businesses to support their community radio station.
Who is a Sponsor: A sponsor is an individual or organisation who provides payment in cash or in kind to a community broadcasting licensee or a program provided under the service. This could be by way of a cash donation or contribution of goods or services that would otherwise be an expense for the licensee in operating the service. The key feature of a sponsorship announcement is its acknowledgment of the financial or in-kind support given by a sponsor to a community broadcasting licensee or a program provided under the service.
Is there a limit on the minutes per each hour that a radio station can have sponsorship?
Who is a Sponsor: A sponsor is an individual or organisation who provides payment in cash or in kind to a community broadcasting licensee or a program provided under the service. This could be by way of a cash donation or contribution of goods or services that would otherwise be an expense for the licensee in operating the service. The key feature of a sponsorship announcement is its acknowledgment of the financial or in-kind support given by a sponsor to a community broadcasting licensee or a program provided under the service.
The announcement may also promote the activities, events, products, services or programs of the sponsor, provided that it contains an acknowledgment of financial or in-kind support by the sponsor of the licensee or a program.
Sponsorship announcements must be genuine. A licensee must be able to demonstrate (if asked) that the sponsors featured in announcements are actually financial supporters (in cash or in kind) of the licensee or a program provided under the service." (from ACMA guidelines)
Sponsorship Tags-What are is?
In Community Broadcasting, a sponsorship ‘tag’ is a common term that refers to the on-air label affixed to material that enables a licensee to acknowledge support in cash or in kind given by a person or an organisation to a licensee or a program provided under the service.
A tag must state the name of the person or organisation that has given support in cash or in kind to the licensee or the program. Each individual sponsorship annoucement should have its own tag, not one tag for a block of sponsorship announcements.Is there a limit on the minutes per each hour that a radio station can have sponsorship?
A radio station may broadcast five minutes in any hour for community radio licensees. It is important when timing sponsorship announcements to count the whole announcement, including the tag and music, exactly as it is broadcast. To ensure the limit is not exceeded, licensees should count the time spent broadcasting sponsorship announcements from the start of each hour.
For further information click here
(There is much more to sponsorship than what has been presented here. Click here to view the guidelines from ACMA).
